Kaizen Kidz

My Role

As the sole developer, I built the entire platform from scratch in Webflow, ensuring a fully custom, scalable, and visually compelling experience. My responsibilities included:

• Built the website from the ground up, crafting a fully customized component library and brand styles to ensure a cohesive and scalable design system.
• CMS Structuring: Developed a Webflow CMS setup tailored for high flexibility, making product additions and modifications simple for the client.
• Custom Interactions: Designed and implemented animations using Webflow Interactions to create a dynamic and engaging experience without sacrificing performance.
• UX Consulting: Provided strategic UX recommendations, influencing the client’s decisions to improve usability, navigation, and overall shopping experience.

The Process

The development process began with a thorough analysis of the client’s needs, focusing on usability, flexibility, and future scalability. I structured the CMS with custom variables, making it intuitive and easy for the client to update without technical expertise. Webflow interactions were leveraged to create engaging animations that reinforced the brand’s playful and educational nature. Throughout the project, I worked closely with the client, providing strategic UX recommendations and refining the design based on user flow and conversion best practices. Performance optimization was also a priority, ensuring fast load times and seamless responsiveness across devices.

A significant focus was placed on the Webflow e-commerce setup. The product catalog required custom variants and flexible field structures to accommodate the unique learning methodology behind each item. I engineered the CMS backend to be as intuitive as possible, allowing the client to easily modify product attributes, pricing, and content without technical knowledge. This ensured a scalable and future-proofed e-commerce experience tailored specifically to their evolving need

Outcome

The final website delivered a high-performing, fully responsive e-commerce platform tailored to the client’s unique needs. By leveraging a structured CMS, Kaizen Kidz gained the ability to manage and update content effortlessly. The site’s intuitive UX, smooth animations, and engaging interactions enhanced the customer experience and reinforced the brand’s credibility. Performance was a key focus, and PageSpeed Insights reported a 97 for performance and 100 for best practices, ensuring fast load times, high accessibility, and optimal usability. The project successfully blended custom design, functionality, and scalability, empowering Kaizen Kidz to expand their reach and strengthen their online presence.